Are you overwhelmed by the sheer number and types of video marketing tools available? It’s understandable. With video now being the dominant content form, many tools claim to be the “best video marketing tool.”
The truth is, you don’t need all of them. You only need a few powerful tools to support and enhance your video marketing efforts.
In this article, we will explore the top 9 video marketing tools, specifically for B2B sales and marketing. Towards the end, we’ll also share some tried-and-tested video marketing ideas to help you start producing and marketing your videos quickly.
Why is video marketing important for B2B companies today?
Most marketing gurus claim that businesses must employ video in their overall marketing strategy. But why exactly?
The main reason is consumer preference. Today’s internet users prefer video over written content. With high-speed internet and mass distribution platforms like YouTube and TikTok, it’s now easier than ever to access and consume content. In 2023, an average user spent 17 hours per week watching videos.
Besides that, using videos in marketing has several proven benefits.
- Videos have 50x more chances of ranking higher in Google than text (Forrester)
- Videos have a wider reach and can reach 92% of internet users (Statista)
- 59% of executives say they’ll watch a video rather than read
atext (Forbes)
- 9 in 10 marketers say video generates a positive ROI (Wyzowl)
That’s pretty amazing, right?
Well, the picture becomes gloomier when you realize that 720,000 hours of videos are uploaded to YouTube every single day. That’s a multi-thousand-fold increase in competition.
To stand out and have a chance of succeeding, you need to produce the best content. And that’s where the best video marketing tools come in. These tools are designed to help you ideate, plan, create, launch, and market videos to users.
What to Look for in Video Marketing Tools?
Before we get to the list, why not briefly go over what to look for in video marketing tools? In other words, how to prospect the perfect tool.
Features to look for in a video marketing tool will largely depend on your marketing goals. But in general, here’s what you need to look for:
- Type of video marketing tools – Video marketing tools vary by type. Some are designed for editing purposes, while others are for marketing and sales. Thus, you need to know the exact intention of the video marketing tool.
- Screen recorder – The screen recording feature enables B2B teams to share thoughts with co-workers and send personalized sales messages to prospects quickly. It’s a must-have feature.
- Video editing and enhancement – Your video marketing tool should offer basic editing and auto-enhancement features.
- Integration capabilities – The tools should easily integrate with the other suite of software you might be using within the business.
- Other key features – Depending on your specific case, you may seek other features like audio enhancement, auto-captioning, webinar hosting, video hosting, interactive elements, etc.
- Analytics – Video tools should give a way to measure performance. Therefore, look for an in-built analytics feature.
- Ease of use – Unless you plan to hire video editors, the tool should be easy to use.
- AI features – While not absolutely necessary, AI features can improve productivity.
Top 9 Video Marketing Tools 2024
That being said, here are the top 9 video marketing tools in 2024:
- Dadan
- Filmora
- Goldcast
- Vidyard
- Promo.com
- VideoScribe
- VidIQ
- Wistia
- Vimeo
Dadan
- Category – Video messaging tool
- Key features – Screen recorder, video editor, interactive video
- Best for – Presentation, product demos, collaboration
- Price – Freemium ($8 per month)
Many executives and business owners hesitate to invest in video marketing due to the perceived cost. However, as marketer Ashish Chopra describes in his book Fast, Cheap, and Viral, you don’t need a million-dollar budget to produce viral videos. All you need is an idea, a camera, and an editing tool.
Dadan is one such all-in-one tool designed to help you create winning videos in minutes for as little as $8 per month. Dadan is a video messaging tool that lets you send video messages to prospects, teammates, or anyone you want to share a message with. Simply record a video, add interactive elements, and share the link. Others can edit, comment, or provide their input and feedback directly within the video.
Key features for video marketing:
- Screen recorder – Record the screen or camera in HD quality with a single click from your computer. It’s an easy way to create a video and share ideas and instructions.
- Screen writer – Annotate your videos as you record. This allows you to provide context and highlight important pointers.
- Video editor – Edit videos to make them more appealing. The video editor is straightforward, with capabilities like trimming, cropping, thumbnailing, and structuring videos into chapters like YouTube.
- Interactive elements – Create interactive videos by adding CTA buttons inside the videos. You can further personalize the video by adding custom content. You can also collect customer feedback by creating an online survey within the video. Want to have a quiz? You can have that as well.
- Video hosting – Host your recorded videos securely and privately in the Dadan cloud. Give access to only the intended audience.
- Analytics – Analyze the performance of your video with the in-built analytics tool. Get real-time data on metrics like video impressions, video views, CTA clicks, video view rate, reactions, etc.
Dadan is changing the way messages are delivered. Businesses are already using it for sales and marketing, hiring, online learning, and customer service.
Filmora
- Category – Video editing tool
- Key features – Audio and video effects, green screen, video editing, AI copywriting
- Best for – video editing
- Price – $9.99 per month
Filmora allows you to produce production-quality videos without hiring a design studio. Developed by Wondershare, the tool has gained significant popularity as video editing software, particularly among beginners and content creators. But it’s equally good for B2B organizations. It offers a user-friendly interface combined with a decent range of editing features.
Features for video marketing:
- Screen recorder – Record your video screen easily from your Windows or Mac.
- Video effects – Choose from hundreds of captivating effects and add them to your video.
- LUTs – LUTs or Lookup Tables enable instant color-grading and alter the tone of your video.
- AI voice changer – Automatically change your voice to match the needs of social media platforms.
- Auto caption – Generate captions for your videos with AI.
Filmora has been expanding its AI features, and you can find tools like AI copywriter, AI text-to-speech, and AI image generator. This can be a great video marketing tool for infotainment purposes.
Goldcast
- Category – Webinar and virtual event software
- Key features – Webinar platform, page builder, video production, branding
- Best for – Webinar and virtual event hosting
- Price – On request
Goldcast is a virtual event platform designed to host webinars, conferences, and other online gatherings. Marketed as a significant upgrade from ON24, it promises seamless virtual event management and higher show-up rates.
Features for video marketing:
- Goldcast Core – This is the end-to-end platform for hosting virtual events and webinars covering everything from registration to content repurposing.
- Content Lab – Content Lab is the content repurposing feature of Goldcast Core. With this, you automatically convert hour-long content into bite-sized clips, emails, social media posts, and blog posts.
- Video Production – With the Video Production tool, you can control the virtual event or webinar for attendees. You can publish questions and polls and highlight partners live during the event.
- Translation and captioning – Automatically translate webinars and add captions with this AI tool.
- Branding – Edit every single component of the Goldcast platform and rebrand it as your own. This enables you to brand the virtual events of your company.
- Analytics – Measure every stage of the interaction with this in-built analytics tool.
LG, the electronics conglomerate, transformed its webinar experience with Goldcast, while Qualio saw a 6x productivity boost using its Content Lab feature. The only drawback is its high price.
Vidyard
- Category – Video messaging tool
- Key features – Video messaging, AI Avatars, sales prospecting, video hosting
- Best for – Video-based sales and marketing
- Price – Freemium ($19 per month)
Vidyard takes the buyer journey to the next level with video-based prospecting and selling. With Vidyard, you can send embedded video messages directly inside emails and deliver personalized messages. This is a great video marketing tool for salespeople engaged in cold or warm B2B prospecting and selling.
Features for video marketing:
- Screen recorder – Record videos on the go from your computer screen.
- Email videos – Embed videos directly inside the email and send to your users and customers.
- Prospector – Engage with prospects with hyper-personalized AI messages to create a personalized buying experience for the end-user.
- AI Avatars – Scale your prospecting and sales effort with AI avatars. The tool creates hyper-realistic custom AI videos with your face and voice.
- Video hosting – Host all your content in one place inside Vidyard’s video hosting tool.
Personalized video emails work for many salespeople. Superside, an always-on-demand design company, saw 8x click-through rates and 4x reply rates with this feature!
Promo.com
- Category -Video maker and editor tool
- Key features – Video creator, Ads creator, Content calendar
- Best for – Social media video creation
- Price – $29 per month
No business can survive without sales. And to generate sales, you need promotions. Promo is a video marketing tool to generate professional videos for all major social media platforms. With the addition of AI, you can generate as many as 30 videos with Promo at once.
Features for video marketing:
- Video maker – Create video for any platform from thousands of available templates in minutes.
- Photo and video editor – Edit your videos or photos to perfection with Promo’s online editor. There’s also a YouTube thumbnail maker, meme maker, and photos-to-video maker inside the editor.
- Social media calendar – Manage content for all your social media channels with the social media calendar tool.
- Ads maker – Create ads for different platforms from available templates. Simply include your offer, add text and publish to generate leads.
- PromoAI – The newest addition to Promo’s video marketing tool. With PromoAI, you let AI do the work for you and generate winning videos or ads.
Promo’s strength lies in its speed and high number of available templates.
VideoScribe
- Category – Animated video maker
- Key features – Animated whiteboard explainer, animated presentation maker
- Best for – Animated video creation
- Price – Freemium ($12 per month)
VideoScribe is a popular software for creating whiteboard animation videos. Animated videos are not uncommon in B2B sales and marketing. They provide a surreal storytelling experience and keep users engaged for longer.
Features for video marketing:
- Explainer video maker – Explain even the most complicated stuff to a 6th grader with animated explainer videos. With thousands of templates and characters, you can create a video within a few hours. The drag-and-drop feature makes things easier.
- Whiteboard video maker – Explain things on a whiteboard and make them clearer.
- Presentation maker – Create sales presentations with an animation twist with the presentation maker. You’ll find templates specific to certain sectors like healthcare, charities, or tech.
- Commercial maker – Create winning commercials to generate buzz and gain brand awareness. There are templates available specific to commercials.
VideoScribe also offers a reseller program where you can resell the software to your customers.
VidIQ
- Category – YouTube intelligence tool
- Key features – YouTube insight, keyword research, channel audit
- Best for – YouTube video marketing and audience building
- Price – $18 per month
VidIQ is a tool that promises to be a YouTuber’s golden goose. It offers a suite of features designed to help creators optimize their content, understand their audience, and grow their channel. If your business uses YouTube for growth, then VidIQ is a must-have video marketing tool.
Features for video marketing:
- Daily ideas – Never run out of ideas on what to create next. Stay up to date with the latest YouTube trends and capitalize on them.
- Keyword tool – Uncover profitable keywords with the keyword tool. Optimize your videos and reach more users.
- Competitor tool – With this tool, you can spy on your competitors and get an overview of their marketing strategy, audience, and content gaps.
- Channel audit – Audit your own channel and uncover hidden opportunities for growth. The tool highlights in real time what’s working and what’s not.
- AI features – Use AI to generate scripts, titles, thumbnails, and tags to save time and creative resources.
VidIQ also offers a coaching plan for businesses considering YouTube seriously.
Wistia
- Category – Video marketing platform
- Key features – Video hosting, webinar hosting, video creator, SEO, lead generation
- Best for – All-in-one video marketing automation
- Price – Freemium ($19 per month)
Wistia has carved a niche for itself in the video marketing landscape, particularly among B2B companies. It promises a suite of tools to optimize video content, enhance lead generation, and measure ROI.
Features for video marketing:
- Screen recording – Create videos by recording your screen and mic from your computer.
- Video editing – Edit videos to make them more presentable to users with the interactive video editor.
- Video hosting – Host your recording and other videos on Wistia and make them available to your users 24/7.
- Webinar hosting – Host webinars on demand with the Wistia webinar hosting platform.
- SEO – Make your content optimized for search engines like Google with in-built SEO features.
- Video analytics – Analyze the video performance in real-time and improve continually. Video heatmaps reveal everything.
While Wistia has made strides in catering to larger enterprises, its core features and target audience lean toward smaller businesses. This can be a limitation for complex B2B marketing needs.
Vimeo
- Category – Video marketing platform
- Key features – Video hosting, video editor, video maker, OTT
- Best for – Video hosting and live streaming
- Price – Freemium ($12 per month)
Vimeo is primarily aimed at filmmakers and creatives. There, it provides tools to create and host high-quality videos. If your business produces storytelling videos, then consider Vimeo as the video marketing platform of your choice.
Features for video marketing:
- Video maker and capture – Create professional videos in minutes with ready-made templates. Or else, capture videos with your camera and upload them to Vimeo.
- Video editor – The editor offers essential tools for trimming, cutting, and adding text or music and removing any imperfections.
- Video hosting – Host all of your videos in the Vimeo cloud and make them available 24/7 in HD quality.
- Live streaming and webinar – Stream live content to your audience or conduct webinars inside the platform.
- Vimeo Venues – A relatively new feature to host virtual events and workshops.
- Analytics – Analyze your video’s performance inside the analytics dashboard.
All in all, Vimeo excels as a video hosting platform with a strong focus on quality and privacy.
Tips for Effective Video Marketing
Video marketing won’t produce results overnight. You need to do it the right way. Here are some video marketing tips to see maximum results:
- Define specific objectives for your video. Whether it’s brand awareness, lead generation, or sales, having clear goals will guide your content creation – Ann Handley, Marketing Consultant
- Keep it concise and to the point. The attention span is short at around 8.25 seconds. The ideal length often depends on the platform, but aim for brevity – Neil Patel, SEO and Digital Marketing Consultant
- Humans connect with stories. Create narratives that evoke emotions and build a connection with your audience – Joseph Gordon-Levitt, Actor & Entrepreneur
- Encourage your audience to create their own videos using your product or service. This authentic content can be incredibly powerful – Jay Baer, Marketing Consultant
- Make it easy for viewers to share your videos on social media. Include engaging calls to action and shareable graphics – Buffer
- Extend the life of your videos by repurposing them into different formats, such as blog posts, social media graphics, and audio podcasts – Content Marketing Institute
- Focus on key metrics to determine video marketing success like engagement, conversion rate, view count, CTR, follower/subscriber growth, and average view duration – HubSpot
Conclusion
Each video marketing tool reviewed above is intended for a specific purpose. Dadan, for example, is a free video recording and sharing tool. It’s best for those who’re getting started with video marketing and prospecting.
So try out the tools as per your video marketing goals. And as with all marketing projects, do not forget to track your progress (Dadan helps with that too!). Start your free trial with Dadan today.