What Are Video Forms?
Video forms are fields placed inside a video that let viewers enter information, such as an email, without leaving the player.
Video Forms
Video forms bring a form into the video itself, so a viewer can answer a question or hand over their details in the moment. Instead of sending people to a separate page, the form meets them where they already are.
Every extra step loses viewers, and a form inside the video removes one.
For example, a viewer enters their email in a form that appears partway through a video to keep watching.
How Do Video Forms Work?
- Choose – Decide what information to collect.
- Build – Create the fields for the form.
- Place – Set it at the right point in the video.
- Capture – Collect what viewers enter.
- Route – Send the details where they are needed.
Why Are Video Forms Important?
- Capture – Collect details inside the video.
- Timing – Ask while a viewer is engaged.
- Ease – Remove the jump to a separate page.
- Insight – Tie responses to what viewers watched.
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